Body Posi
Body Posi is a playful app for building body positivity and confidence. Flip over gorgeous illustrated tarot cards to get guidance, inspiration and actions that will help you build self confidence. I was the Creative Director on this project.
My work involved creative direction, visual design, game design and illustration.
As part of our process we extensively interviewed and surveyed our target audience before and during the creation of this app. Based on customer interviews and market research I designed the initial concept and wireframes for this project.
I worked with a small team to creae a playful mixed media experience including the app as well as a physical AR enabled oracle deck and guide book. The game has over 10K organic installs.
Body Posi is a playful app for building body positivity and confidence. Flip over gorgeous illustrated tarot cards to get guidance, inspiration and bite-sized tasks to improve your relationship with your body.
Card Illustrations
Backgrounds
UI/UX
